Coverage that actually protects your family.
Health, life, and Medicare plans compared side by side across 20+ trusted carriers. Honest guidance, no pressure, no cost to you.
20+ Trusted Carrier Partners
Real coverage. Real networks. Real savings.
One team. Every kind of policy.
Whether it's health, life, Medicare, or supplemental coverage — Apex compares plans across dozens of carriers to find the fit.
Health Insurance
Private PPO and major medical plans with real catastrophic protection — often for less than the marketplace.
Learn more →Life Insurance
Term and whole life policies that fit your budget and protect your family's financial future.
Learn more →Medicare
Part A, B, D, Supplements, and Advantage plans — clearly explained, side by side.
Learn more →Supplemental
Dental, vision, accident, and hospital indemnity coverage to fill the gaps.
Learn more →Why the marketplace often falls short.
High cost, thin coverage
- —$800–$2,000+/month for families
- —Narrow HMO networks
- —$7,000+ deductibles
- —Referrals for every specialist
- —Limited plan choices
Right plan, right price
- +Plans often 30–60% less
- +PPO networks, no referrals
- +Real day-one benefits
- +20+ carriers compared for you
- +One dedicated advisor
Real advisors. Real accountability.
A small, licensed team dedicated to giving you clear answers and long-term guidance — not a call-center script.
Lee Hudgens
Founder
Alyssa Brannen
Operations Manager
Taylor Radford
Compliance Officer
How we work with every client.
Client-First
Your priorities drive every recommendation. We only suggest coverage that genuinely fits your life and budget.
Independent Advice
We work for you, not a single carrier. That means honest comparisons across 20+ trusted partners.
Long-Term Partnership
One dedicated advisor who knows your history, your doctors, and your family — every renewal, every year.
Trusted by families and business owners.
I was paying nearly $1,800/month on the marketplace for my family. Apex found us a PPO plan for less than half that with better coverage.
Lee walked my mom through her Medicare options without any pressure. She finally understands what she's paying for.
Straightforward, honest, and actually available when I have questions. Exactly what an advisor should be.
Common questions
Are your services really free?
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Yes. Advisors are compensated by insurance carriers. Your premium is the same whether you use us or buy direct — you just get expert guidance at no cost.
How is Apex different from the marketplace (healthcare.gov)?
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The marketplace only shows ACA plans. We compare 20+ carriers including private PPO options that often cost less and cover more than typical marketplace bronze or silver plans.
Can I keep my current doctor?
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In most cases, yes. We check every plan's network against your preferred providers before making a recommendation.
When should I start looking at Medicare?
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Start 3 to 6 months before your 65th birthday to avoid coverage gaps or late-enrollment penalties.
Do you work with clients in every state?
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We are licensed in multiple states and continue to expand. Contact us and we'll confirm coverage in your ZIP code.
What if I already have a plan I like?
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We'll compare it against the market for free. If your current plan is still the best fit, we'll tell you — no pressure to switch.
Ready to see what you could save?
Speak with a licensed advisor for a personalized coverage review — no obligation, no cost.